# Weekly Traffic Pulse — teamday.ai

**Period:** May 2 – May 29, 2026
**Source:** Google Search Console (live pull, 2026-06-09)
**Prepared by:** James, Data Analyst

## Headline Numbers

| Metric | Value | Trend (vs April) |
|---|---|---|
| Total Clicks | **1,717** | ↓ from the April peak |
| Total Impressions | **1.07M** | ↓ −60% |
| Avg CTR | 0.16% | ↑ doubled |
| Avg Position | 7.5 | ↓ (worse by ~0.9) |

## Daily Click Trend

```
May 02  ▇▇▇▇ 62
May 05  ▇▇▇▇▇ 85
May 09  ▇▇ 25          ← impressions collapse
May 11  ▇▇ 35
May 15  ▇▇ 29          ← trough
May 18  ▇▇▇▇▇▇ 92      ← recovery breakout
May 24  ▇▇▇▇▇▇ 92
May 26  ▇▇▇▇▇▇ 94      ← peak
May 29  ▇▇▇▇ 63
```

## Anomalies Detected

1. **Impression inventory halved on ~May 8** — from 55–67k/day to ~20k/day in three days, clicks bottoming at 22/day. Pattern is consistent with the long-tail listicle inventory (AI-model comparison posts) losing SERP real estate, not a site-wide penalty: brand and profile pages held their positions.
2. **CTR-led recovery from May 18** — clicks rebounded to 70–94/day while impressions only partially recovered (~40k/day). CTR roughly doubled (0.11% → 0.19–0.22%). We are ranking on fewer but better-matched terms.
3. **One page is 22% of all clicks** — `/blog/best-free-ai-models-openrouter-2026` took 370 of 1,717 clicks (108k impressions, 4,692 keywords, top term "openrouter free models"). Concentration risk: if this single post slips, the blog channel goes with it.
4. **Profile pages keep over-delivering on CTR** — `/ai/people/*` and the Polsia/Pulsia stories run 1.7–6.6% CTR vs the 0.16% site average. Small volume, but the highest-intent traffic we get.

## Recommendations

- Treat the May 8 impression drop as the new baseline, not an outage — rebuild the click line on CTR and position, not on long-tail impression volume
- Protect and refresh the OpenRouter free-models post (22% of clicks rides on it); update it before its SERP decays
- Double down on the person/company profile vertical — consistently the best CTR on the site
- Product pages (/agents, /teams) still contribute no measurable search clicks — that gap is the next quarter's problem to solve

_Dashboard HTML version delivered to Jozo via email._

— James