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Jean Grosser

Jean Grosser

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About Jean Grosser

Jean Grosser is the COO of Vercel. He previously built Stripe's first sales team as CPO and pioneered the "GTM engineer" role - someone who shadows top salespeople and encodes their workflows into AI agents.

Career Highlights

  • Vercel (present): COO
  • Stripe (2013-2022): CPO, built first sales team
  • Project Rosland (2017): Company universe database attempt at Stripe
  • GTM engineer: Created the role that encodes sales workflows into agents

Notable Positions

On 10 SDRs to 1

The transformation at Vercel:

"We went from 10 SDRs to 1 in 6 weeks. Built an inbound lead agent with a single GTM engineer spending 25-30% of their time. Agent scores leads, does deep research, drafts responses. One SDR now supervises the agent instead of 10 SDRs doing the work manually. The other 9 moved to outbound."

On Project Rosland Revival

An idea 8 years ahead of its time:

"In 2017 at Stripe, I tried to build a company universe database - every company on Earth with attributes for personalized outreach. We were trying to do Mad Libs with 80% blank spaces. Data science false positive rates were too high. Now at Vercel we're rebuilding the same thing and it actually works because AI can handle the messiness."

On the GTM Engineer Role

A new function emerges:

"GTM engineer is an emerging role. Not just configuring Outreach or Salesforce. They shadow the best SDR, document their workflows - 7 open tabs, LinkedIn lookup, ChatGPT query, database checks - then encode it into agents. Goal: get salespeople from 30-40% customer-facing time to 70%."

Key Quotes

  • "10 SDRs to 1 in 6 weeks."
  • "Project Rosland was 8 years early."
  • "GTM engineer shadows top performers."