Matt Swulinski
Head of Growth at Viktor
Growth leader who scaled paid acquisition at Superhuman and Wispr Flow, now leading growth at Viktor, an AI employee startup.
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About Matt Swulinski
Matt Swulinski is a growth marketer who founded an agency, led paid growth at Superhuman before its Grammarly acquisition, and was the sole executor of growth at Wispr Flow through December 2025 with a $3-5M budget. He now leads growth at Viktor, an AI coworker product.
Perspective on Growth in the Agent Era
Swulinski applies e-commerce tactics (creator programs, hundreds of creatives, tight attribution) to AI SaaS, and argues that hyper-specialists are being replaced by full-stack, systems-thinking marketers who run agent workflows. He expects most execution to be agent-done within three years.