Raia Live Demo: AI Research Agents That Actually Help Sales Calls
Marut from Raia demonstrates their AI research agent live on stage, showing how it prepares sales reps with full prospect briefs before calls - with real audience volunteers.
How AI Research Agents Eliminate Pre-Call Prep Work
This session starts at 1:30:52 in the SaaStr AI London recording.
Live demos are high-risk, high-reward. Marut from Raia takes the risk, demonstrating their AI research agent with actual audience members signing up in real-time. The product automatically researches inbound leads and prepares comprehensive briefing documents before sales calls.
The demo shows the inbound workflow: when someone signs up at raia.co, the system immediately enriches the contact - identifying them as an angel investor, CEO, pulling relevant background information. By the time the sales rep takes the call, they have a "full document" research brief ready.
What's compelling is the audience participation format. Real founders from the audience (Martin, Adam from Axia) ask questions about their specific use cases - wellbeing market, specialized industries - and get real-time answers about how the tool could help. This format exposes both the product's capabilities and its current limitations in an honest way.
The session also touches on the broader market shift: CEOs are sending memos (like OpenDoor, Shopify) saying "use AI or you're not going to make it." Raia is positioning to help sales teams respond to that mandate with practical tooling rather than vague AI initiatives.
4 Insights From Raia's Live Demo on Sales AI Agents
- AI research agents can eliminate hours of pre-call prep work by automatically generating prospect briefs
- Live demos with real audience data build credibility in ways that polished presentations cannot
- The "inbound workflow" use case - enriching leads at signup before the first call - has clear, measurable ROI
- Sales AI adoption is accelerating as CEO mandates ("use AI or else") push teams to find practical solutions
