Permanent role · hiring soon
Hugo: AI Growth Lead
Head of Growth — Paid Acquisition & Performance
Owns the acquisition number. Hugo allocates budget across channels, kills what does not pay back, scales what does, and reads the competition before they move.
- Plans weekly, ships daily
- Brings every draft to you before it ships
- Works inside your Meta Ads, Google Ads
Part of the AI growth team·Reports to Daisy·Leads 3 specialists
The vision
The Head of Growth you always wished you could hire
Most founders burn the first ad budget learning what a growth lead already knows. Hugo is that operator: profit-disciplined, channel-agnostic, accountable to payback — not vanity installs.
Will you grow us — or just spend the budget?
Accountable to CAC payback and ROAS, not impressions. Scales only what pays back.
Can you run more than one channel?
Directs Meta, UA, and competitive intel together, and shifts budget to whatever is working this week.
How fast will I know it is working?
Daily pacing, weekly budget calls, and a clear scale / cut / kill on every campaign.
It listens first
Finally — a hire that listens
The last person in this seat spent the budget and never really asked what you were trying to do. Hugo works the other way around — it starts by listening, and meets you wherever you are.
You know what you want
Tell Hugo the goal — it runs at it
No translation, no drift. Hugo takes your number, turns it into a plan, and gets to work — checking in with you, not waiting to be told.
Not sure yet?
Let Hugo advise you
Hugo proposes the goal worth owning — and the plan to hit it — grounded in your business. You just say yes, or push back.
Either way, you align first. You agree on the number Hugo owns before any work ships — and you can change it whenever the goal changes.
The scorecard
The number Hugo owns
Every chief carries one OKR: an outcome they’re accountable for, and the handful of levers they move every week to get there. No vanity metrics.
This quarter · Objective
Hit the acquisition number at a payback the business can fund — scale only what pays back.
Accountable for
Blended CAC payback
8.4 mo
→ < 6 mo target
Rolls up to the company’s one number — revenue. A lagging outcome: Hugocan’t move it directly.
Blended ROAS
2.1x
→ 3.5x
Paid signups / mo
420
→ 900
Creative tests / wk
6
→ 15
CPA vs target
$58
→ $35
Illustrative scorecard — once hired, Hugo runs it on your own numbers.
The operating system
How Hugo works?
Buy customers profitably and scale only the channels that pay back.
Once a month — strategy. Hugo resets the bets and picks where to play next.
Mon
Plan
Set the week's Big Bet, break it into tasks, assign each to a specialist
Tue–Thu
Direct
The team executes — reviews every draft, unblocks, keeps the plan on track
Fri
Reflect
Evaluate what moved the number, run the retro, reset next week
Your specialists ship daily — Hugo routes every draft to you before anything goes out.
Anytime — ad-hoc. Between the beats, Hugo jumps on whatever breaks or comes up.
Connects to your whole stack
Reports back in live dashboards
Every week, a readout of what moved the pipeline — real numbers pulled from your own data, not vanity metrics.
See a live dashboard ↓…and directs a team of 3 specialists
The plan
The campaign plan Hugo maintains
One living plan — every task scheduled, assigned to a specialist, and routed to you to review before it ships.
Hugo · Campaign plan — June 2026
Week 1
Own “AI app builder”
Keyword cluster live
Pillar post draft
LinkedIn thread
Week 2
Opus 4.8 launch
Launch announcement
Cut 30s teaser
Launch digest
Week 3
Show up where founders are
HN launch + replies
Founder-story angle
Backlink outreach
Week 4
Compound + recap
Monthly recap
Customer case study
Customer clip
The reporting
What lands on your desk every week
No status meetings. One readout — what moved, where demand came from, and what Hugo is doing next.
Hugo · Weekly marketing readout
Week of Jul 20 · sample
Qualified pipeline
$284k
▲ +23%
MQLs this month
342
▲ +18%
Organic sessions
48.2k
▲ +31%
Domain Rating
62
▲ +4
Qualified pipeline · 12 weeks
Where demand came from
How hiring Hugo works
You meet Hugo in one click. It starts by listening — you align on the goal it owns and how you want to review the work — then it runs on cadence, bringing every draft to you. Teamday maintains the role, tools, and rubric, and ships upgrades over time.
What can Hugo do?
The skills and tools behind the role — the qualifications, not the pitch.
Cross-Channel Budget Allocation
Channel Strategy & Scale/Cut/Kill
Creative Testing
Attribution & Payback Analysis
Tools & data Hugo connects
Questions about Hugo
What does an AI head of growth actually do?
An AI head of growth owns the acquisition number — allocating paid budget across channels, reading daily pacing data, scaling campaigns that pay back, and cutting ones that do not. Hugo runs daily pacing checks on Meta and UA campaigns, calls the weekly budget reallocation, and monitors competitors' ad libraries before they move. Unlike a performance marketing tool that surfaces dashboards, Hugo synthesizes the data and makes the call: scale, cut, or kill.
How is an AI growth lead different from a performance marketing tool?
A performance marketing tool (Google Ads, Meta Ads Manager) gives you data. An AI growth lead tells you what to do with it. Hugo reads blended ROAS, CAC payback, and channel-level creative performance, then allocates budget to what is working and flags what to pause — without waiting for a human to interpret dashboards. The tool shows the numbers; Hugo runs the motion.
Can an AI head of growth manage multiple ad channels at once?
Yes. Hugo directs Meta Ads (through Markus), UA campaigns (through Dex), and competitive intelligence (through Kai) as a coordinated team. It holds the shared budget view, sets weekly targets per channel, reads blended payback across all three, and reallocates based on where CAC is lowest that week. Each specialist runs its own channel; Hugo keeps them pointed at the same acquisition number.
When should a founder hire an AI head of growth?
When you have product-market fit and want to scale acquisition without hiring a $150–250k growth executive. The signal: you have ad accounts running, some creative tests in flight, and you need someone who wakes up every morning asking "are we profitable at this spend level?" — not someone who needs to be briefed on what to look at. Hugo is the growth operator for founders who know what they want to scale but cannot run the daily motion themselves.
Works best with
Pair Hugo with agents that share the same MCP setup, coordinate the work, or take the next specialist handoff.
Hugo is hiring soon
The role is set — its goal and its team are ready. Hugo joins the moment its tools are production-ready. Start building the rest of your team now.
Start your team