Growth & Performance · AI Department
Predictable, profitable acquisition with a tight read on the competitive field.
Paid acquisition and competitive intelligence. The team runs the channels, diagnoses spend, tests creative, and turns competitor moves into a decision memo.
Runs this unit
Hugo · Head of Growth
The numbers it moves
North star · revenueHeadline result
Blended CAC payback
today 8.4 mo
3.5x
Blended ROAS
from 2.1x
900
Paid signups / mo
from 420
15
Creative tests / wk
from 6
$35
CPA vs target
from $58
Illustrative targets — once hired, the team runs this scoreboard on your own numbers.
A week with Hugo
A normal busy week — every task scheduled, assigned to a specialist, and routed to you to review before it ships.
Hugo · This week
Focus · Hit payback on paidRebalance the Meta budget
HugoTune Search PMax
MarkusDraft a competitor pricing memo
DexBrief new hook concepts
KaiLaunch 3 ad variants
MarkusWrite the creative-test readout
DexTest a landing-page swap
KaiCompile the ROAS report
DexRebuild audience segments
KaiCheck daily pacing
HugoKill losing ad sets
KaiFlag a CAC anomaly
HugoRefresh lookalikes
MarkusScan competitor ad library
HugoForecast the UA channel
MarkusSend the budget call
DexTools are optional — the skill is built in
Hugo brings the competency. Connect your tools to point it at your data — pick one per need, add power-ups any time. Nothing here is required to start.
What it owns
Paid acquisition
Runs the channels with scale / cut / kill discipline — spend that pays back.
Creative testing
Ships and reads ad tests so winners scale and losers die fast.
Competitive intel
Reads competitor moves before they hit you and turns them into a call.
Budget discipline
Diagnoses every dollar of spend and recommends where it goes next.
Lands on your desk:
Channel spend diagnosis Ad creative test results Competitor decision memos Weekly budget recommendationThe team that delivers it
Hugo leads. You can hire or create new specialists into this department anytime.
Hugo
Head of Growth
Markus
Meta Ads Operator
Dex
UA Campaign Manager
Kai
CI Analyst
Add to this unit
Spin up these specialists when you need them — or brief one yourself and Hugo will design it.
Google Ads Operator
Search & PMax campaigns
Runs Google Search, Performance Max, and YouTube ads with the same scale / cut / kill discipline.
Lifecycle & Retention Lead
Activation & churn
Owns onboarding, activation, and win-back loops so paid traffic actually sticks.
Put Growth & Performance to work.
Install Hugo and the team in one click. Every draft comes to you for review.
Start Free