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Jason Lemkin

Jason Lemkin

gtmenterprisesaasinvestor

About Jason Lemkin

Jason Lemkin is the founder and CEO of SaaStr, the world's largest community for B2B software professionals. Before SaaStr, he was co-founder and CEO of EchoSign (acquired by Adobe for $400M), and VP at Adobe. He's now one of the most vocal advocates for AI's transformation of sales and marketing.

Career Highlights

  • SaaStr (2012-present): Founded the largest B2B SaaS community - events, content, fund
  • Adobe (2011-2013): VP after EchoSign acquisition
  • EchoSign (2006-2011): Co-founder & CEO, acquired by Adobe
  • Angel investing: Early investor in many SaaS unicorns

Notable Positions

On AI Timing

"None of these AI products worked until Q2 2024. Gamma was founded in 2020 - 5 years to $1M, then 1 to $80M this year. If you had a bad experience with AI GTM tools before March 2024, write it off."

On The 2021 Playbook

"The 2021 playbook is dead, but the plays are the same. Look at who's running the hottest AI companies - Vercel's COO from Stripe, Replit's CRO from ZoomInfo. That wouldn't be possible if the plays don't work."

On Career Survival

"Become proficient at 2-3 leading agent tools. Deploy them yourself. Iterate daily for a month. Only 2% of marketers have these skills - you'll be infinitely hireable."

On AI SDRs

"You can't just buy a tool and turn it on. Train it like a human SDR: figure out what works in the real world, then tell the AI what worked. Iterate every day for a month."

Key Quotes

  • "If you can't sell it yourself, the AI can't sell it for you."
  • "Warm outbound performs 2-3x better than cold."
  • "CIOs are saying: give up an app if you want to add an AI tool."