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Campaign Reporting

beta

Connect to Google Ads and BigQuery to generate daily campaign performance reports.

analytics

Tools Used

google-ads-api bigquery oauth2

What This Skill Does

Campaign Reporting connects to your advertising platforms and delivers daily performance summaries.

Capabilities

Daily Summaries — Morning briefings on yesterday’s performance
Campaign Comparison — Compare performance across campaigns
Creative Analysis — Identify top and bottom performing ads
Budget Tracking — Monitor spend pacing and projections

How It Works

Connect your Google Ads account (one-time OAuth setup)
The skill queries campaign data overnight
Morning briefing is generated with key metrics
Recommendations are prioritized by potential impact

Example Usage

"How did my campaigns perform yesterday?"
"Which campaigns have the best ROAS?"
"What creatives are underperforming?"
"Compare this week to last week"

Sample Output

Campaign Summary - Dec 18

Top Performers:
- Campaign "Holiday_iOS_US" - ROAS 3.2x
- Creative "Video_30s_v2" - CTR 4.1%

Watch List:
- Campaign "Android_EU" - below target

Budget: 78% spent, 85% through month

Tools Used

google-ads-api — Google Ads API integration
bigquery — Advanced data queries
OAuth2 — Secure authentication